|
.
The Solar House Numbering Panel
The panel is a subliminal mode of
advertising through the novel house numbering
concept.
The house numbering panel is designed
to occupy minimal space at the entrance of each
house with great sense of aesthetics. It measures
eight (8) inches in width and twelve (12) inches in
height. It is designed with modern lighting
technology that requires no power supply for its
illumination as it comes with solar power system. It
does not require switching on and off due to the
inbuilt automatic photocell control system. It
automatically switches on when there is darkness and
automatically switches off when the day breaks.
On the upper part of the panel are
the government’s crest and inscription. The lower
part of the panel has the logo of the project
sponsor (advertiser)
while the house number
and street name
occupy
the centre of the panel.
Elucidation
B.
The Panel’s Benefits
The concept is a novel mode of house
numbering that tends to:
1.
Generate wider public acceptance and
goodwill
for the pioneering products and companies on the
panel.
2.
Project the advertiser as a sponsor,
an organisation with sense of corporate social
responsibility
that is committed to national development. Such
favourable perception will have a positive
multiplying effect on the government and the
sponsor’s brand.
3.
Provide the advertiser with a longer
period of opportunity-to-see.
The solar powered house numbering panel is unique
for its aesthetics and automatic illumination at
night. These features make it a catchy medium of
advertising that gives the advertiser a better
reach.
4.
Drum home brand loyalty and sense of
appreciation
in the sense that it takes the brand to the door
steps of the target audience and offers more hours
of mind sharing on one hand and shows the citizenry
that the government is working.
5.
Act as alternative lighting system.
Due to the illuminating device in the
panel, it provides minimal light when national light
fails on the street.
C.
Available Spaces
The product has received
acceptability of the Government of Ekiti Ekiti State
and Port-Harcourt City Government (PHALGA). Effort
is in top gear to achieve a wider spread for the
product.
D.
Project Commissioning
It is planed that the government will
give the commissioning of every phase of the project
an elaborate publicity with the support of the
advertisers. This will attract the presence of the
crème de la crème of the society with the person of
the Governor of the state as the Chief Host during
the commissioning. The flag off is an opportunity
for the advertiser to project an image of Corporate
Social Responsibility project sponsorship and also
to help in propagating the activities of the
Government.
E.
Who Needs It?
The product is an advertising
platform and as such, it is useful for promotion of
products and services in the following categories:
1.
Fast Moving Consumer Goods
2.
Telecommunication
3.
Oil & Gas
4.
Banking and Financial Services
5.
Insurance & Pension Schemes
6.
Information & Communication
Technology
7.
Estate Beautification
8.
Government Projects etc
|
